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ERIC Number: EJ930296
Record Type: Journal
Publication Date: 2010-Apr
Pages: 3
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0748-478X
Selling Science: Communicators Need to Find the Right Formula to Showcase Their Institution's Science Stories
Jennings, Matthew
CURRENTS, v36 n4 p46-48 Apr 2010
Sometimes it is not just the subject of scientific research that is important, but rather the "how" and "why" behind it. Communicators need to meet with the researchers and ask them to explain not only the results, but also the process--to describe not just what occurred in the laboratory, but what it means for the person right outside the window, strolling down the sidewalk. They need to find the right formula to showcase their institution's science stories.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom (London); Vermont