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ERIC Number: EJ930281
Record Type: Journal
Publication Date: 2010-Apr
Pages: 5
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0748-478X
Onward and Upward: Fundraisers Focus on Midlevel Donors to Rise above the Recession
Perry, Michael
CURRENTS, v36 n4 p25-29 Apr 2010
The changes and uncertainty people have seen in the economy over the past 20 months have created a paradigm shift in fundraising. This has certainly been the case at Holy Cross, a Jesuit liberal arts college of 2,900 students in Massachusetts, as it has been forced to rethink its strategies and adapt in creative ways to the new reality. Other institutions, such as Harvard-Westlake School, a coed private day school for students in grades 7-12 in Los Angeles; Georgia Tech, one of the nation's top research universities; and Davidson College, a highly selective liberal arts college in North Carolina, have also recognized the importance of midrange gifts and have employed new strategies to meet their goals. The author discusses how fundraisers focus on midlevel donors to rise above the recession.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education; High Schools; Higher Education; Postsecondary Education; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California; Georgia; Massachusetts; North Carolina