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ERIC Number: EJ930261
Record Type: Journal
Publication Date: 2010-Mar
Pages: 6
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0748-478X
Destination: Alumni Relations
Scully, Maura King
CURRENTS, v36 n3 p32-37 Mar 2010
Increasingly today, with the growing and sophisticated skill set alumni professionals need to get the job done, alumni relations has become a destination career rather than a stop along the way. Modern alumni relations is "so much more than homecoming and punch-and-cookie receptions." It's marketing, volunteer management, and social networking. To get the job done, employing the right people has never been more important. There's been a sea change in the entire alumni relations profession in terms of hiring, programming, and philosophical orientation. The stereotypical model of the former football coach or business executive "retiring" to become director of alumni, or the view of alumni activities as merely superficial or superfluous, is outdated. Today's alumni organization has goals aligned with the strategic goals of the university. From mega campaigns to technological advances, alumni relations has grown more complex over the years, which has brought more opportunities for professional development within the field. More people are "growing up" within the profession. People are thinking much more laterally and expansively about their career in alumni relations. In this article, the author presents the qualities chief alumni officers say they're looking for when hiring alumni professionals.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A