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ERIC Number: EJ930229
Record Type: Journal
Publication Date: 2010-Feb
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0748-478X
Charting the Progress
CURRENTS, v36 n2 p34-37 Feb 2010
Advancement technology is reshaping the business of fundraising, alumni relations, communications, and marketing. Through all of these innovations, the backbone of advancement systems remains the constituent database. This article takes a look at advancement databases that track constituent data.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A