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ERIC Number: EJ930218
Record Type: Journal
Publication Date: 2010-Jan
Pages: 3
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0748-478X
Tuition Makeover
Gormley, Kerry S.
CURRENTS, v36 n1 p32-34 Jan 2010
San Francisco's Drew School began this school year with a guarantee to its ninth-grade class: For the four years of their high school careers, their annual tuition will remain the same as it is. This article describes this new plan which was branded "YES Tuition" (Year of Entry Set Tuition). Though the program is new, Drew has already seen some advantages. Drew's marketing and admissions professionals have a kinder, gentler angle to use when they broach the tricky topic of tuition. The marketing of the YES Tuition program was initially tested early in 2009 during the admissions process for the Class of 2013. The typical response from prospective families is extremely positive, but somewhat confused. However, families soon understand that it is not only a model for the long-term financial sustainability and stability, but also an indication of the attentiveness and caring nature of the school's leadership and culture. (Contains 2 figures.)
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California