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ERIC Number: EJ930215
Record Type: Journal
Publication Date: 2010-Jan
Pages: 4
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0748-478X
The Power of Data
Moore, Ian
CURRENTS, v36 n1 p22-25 Jan 2010
Fundraisers seem to get all the attention from senior management, the budget they need to do their job, and unfettered praise when all goes well. Alumni relations professionals, in contrast, receive the occasional pat on the head when they run a popular event, barely manage to scrape enough budget together to send out the alumni magazines, and rarely get to see the inside of the senior board room. Why is this? Fundraisers can demonstrate a direct link between what they are doing and a clear and obvious benefit to the institution. That's not to say that alumni relations professionals can't easily point to successful activities. Alumni professionals need to demonstrate more effectively the impact they have on the achievement of university ambitions. If they could prove that disseminating information--arguably their most important task--is crucial to income generation, it would be hard for management to remain distant from their endeavors. In this article, the author describes how a group of alumni professionals--mainly from the United Kingdom but also from other parts of Europe, Africa, and Asia-Pacific--created the International CASE Alumni Relations Survey (ICARS) in the hope of developing just such evidence.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Africa; United Kingdom