Bill Schickling has spent a good chunk of his professional life at what is now Polaris Library Systems, shaping both the older Galaxy system and the newer Polaris integrated library system (ILS). When he joined the company as a programmer in 1987, it was still part of Gaylord, known mostly for its furniture and supplies division. Schickling was principal architect of Polaris. Shortly after Gaylord pulled out in 2003 (and the company became GIS Information Systems), Schickling was named its CEO and president. Over the years, he and his colleagues have helped move the company from its base in small and mid-sized public libraries to one whose flagship product, Polaris, is in major, multibranch U.S. public libraries. In this interview, Schickling reflects on cyclical change, more choice, and customer satisfaction.