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ERIC Number: EJ929708
Record Type: Journal
Publication Date: 2011-Aug
Pages: 22
Abstractor: As Provided
Reference Count: 65
ISSN: ISSN-1052-5629
Teaching Organizational Culture Using a Projective Technique: Collage Construction
Colakoglu, Saba; Littlefield, Jon
Journal of Management Education, v35 n4 p564-585 Aug 2011
Although the topic of "organizational culture" is an integral part of syllabi across a wide range of core business classes such as Principles of Management, Organizational Behavior, and Human Resource Management, few experiential exercises exist that can enhance student understanding and learning of different layers of organizational culture. In this article, the authors describe their experimentation with the use of a qualitative and projective research technique--collage construction--to teach the topic of organizational culture to business students. Although this projective technique has traditionally been used in the consumer research and advertising domains to tap into consumers' inner feelings, thoughts, and values, the authors provide evidence from business student evaluations that this technique can also be useful in understanding abstract organizational phenomena such as organizational culture in a classroom context. (Contains 5 figures and 1 note.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A