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ERIC Number: EJ929492
Record Type: Journal
Publication Date: 2011
Pages: 3
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1360-3108
Yesterday, Today and Tomorrow--Constant Change
Reader, Peter
Perspectives: Policy and Practice in Higher Education, v15 n3 p84-86 2011
It is not so long ago that universities shunned words such as "public relations" and "marketing," preferring to describe staff working in these areas as information officers and even assistant registrars and with such staff drawn from a cadre of generalist administrators. If they really had to be specific, then an acceptable word was "publicity". But changing times bring changing needs. And while, for example, PR professionals have long talked about the fundamental of public relations being to build mutual understanding between an organisation and its publics, today this readily translates into the essential need for universities to engage with their stakeholders. In this article, the author discusses the relevance of communications, PR, and marketing in universities from the past, the present, and the future.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Opinion Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A