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ERIC Number: EJ928303
Record Type: Journal
Publication Date: 2011-Jul
Pages: 29
Abstractor: As Provided
Reference Count: 59
ISSN: ISSN-0360-3989
The Geography of Political Communication: Effects of Regional Variations in Campaign Advertising on Citizen Communication
Cho, Jaeho
Human Communication Research, v37 n3 p434-462 Jul 2011
This study explores whether and how campaign-induced changes in local information environments influence citizens' everyday communication activities. The empirical analysis in this study centers on a comparison of two New Jersey media markets that showed idiosyncratic differences in the amount of political advertising during the 2000 presidential campaign. Results from this natural quasi-experimental design provide evidence that a respondent's media market was a significant factor for her news attention and interpersonal discussion. That is, New Jersey residents in high-ad-volume areas were more active in political communication practices than those in low-volume areas. The findings of this study deepen our understanding of citizens' information seeking and political conversation, both of which have long been explained by individual-level differences.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Jersey