ERIC Number: EJ927948
Record Type: Journal
Publication Date: 2011-Jul
Abstractor: As Provided
Reference Count: 31
Trigger Videos on the Web: Impact of Audiovisual Design
Verleur, Ria; Heuvelman, Ard; Verhagen, Plon W.
British Journal of Educational Technology, v42 n4 p573-582 Jul 2011
Audiovisual design might impact emotional responses, as studies from the 1970s and 1980s on movie and television content show. Given today's abundant presence of web-based videos, this study investigates whether audiovisual design will impact web-video content in a similar way. The study is motivated by the potential influence of video-evoked emotional responses to related activities in a web-based learning environment. To examine this, a video scene was designed that follows the concept of an educational trigger video. A trigger video aims to evoking affective responses in viewers with respect to a social problem situation. An experiment was conducted that explored whether the manipulation of two audiovisual design variables--shot length and camera height--of a web trigger video affects how the problem situation and the characters are perceived. The results showed that audiovisual design did impact these video-related tasks.
Descriptors: Video Technology, Social Problems, Photography, Emotional Response, Program Effectiveness, Stimuli, Affective Behavior, Experiments, Web Based Instruction, Instructional Design, Internet, Predictor Variables, Audiovisual Aids, Multimedia Materials
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
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