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ERIC Number: EJ927761
Record Type: Journal
Publication Date: 2011-Jan
Pages: 24
Abstractor: As Provided
Reference Count: 80
ISSN: ISSN-0360-3989
An Online Process Model of Second-Order Cultivation Effects: How Television Cultivates Materialism and Its Consequences for Life Satisfaction
Shrum, L. J.; Lee, Jaehoon; Burroughs, James E.; Rindfleisch, Aric
Human Communication Research, v37 n1 p34-57 Jan 2011
Two studies investigated the interrelations among television viewing, materialism, and life satisfaction, and their underlying processes. Study 1 tested an online process model for television's cultivation of materialism by manipulating level of materialistic content. Viewing level influenced materialism, but only among participants who reported being transported by the narrative, supporting a process model in which cultivation effects for value judgments occur online during viewing. Study 2 further investigated television's cultivation of materialism and its consequences for life satisfaction. A survey of U.S. respondents found cultivation effects for materialism and life satisfaction, and materialism mediated the cultivation effect for life satisfaction, suggesting that television's specific cultivation of materialism (proximal effect) mediates a more general cultivation effect for life satisfaction (distal effect). (Contains 4 notes and 2 figures.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States