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ERIC Number: EJ927356
Record Type: Journal
Publication Date: 2009-Oct
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0748-478X
Screen Tests: What Games Shows and Reality Television Can Teach Alumni Professionals
Bickel, Kathy
CURRENTS, v35 n8 p46-49 Oct 2009
Conferences and colleagues can provide some guidance to those who are searching for new ways to understand their alumni and those who are looking for insights into fundraising, ideas for coping with change, or new approaches to their career in advancement. However, the author suggests that sometimes it's best to turn to that age-old source of truth and wisdom--television. One might be surprised at the lessons he/she can learn from reality television and game shows. That big-toothed TV host with the well-coiffed hair might help one gain some perspective on his/her alumni relations program. In this article, the author describes games and reality television shows that can teach alumni professionals.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A