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ERIC Number: EJ927351
Record Type: Journal
Publication Date: 2009-Sep
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0748-478X
Click Here to Donate: A New Survey Reveals the State of Online Educational Fundraising in 2009
Thompson, Chris; Weiner, Robert L.
CURRENTS, v35 n7 p48-49 Sep 2009
A survey of online fundraising by the "Chronicle of Philanthropy" found that 192 nonprofit organizations raised $1.1 billion online in 2007 and $1.4 billion in 2008. Given this trend, to what extent are educational institutions using and succeeding with online fundraising? Council for Advancement and Support of Education (CASE) explored this question with a survey conducted in March and April 2009. CASE last examined online giving with a survey on e-mail solicitation in November 2005. That survey had 107 respondents, with only 15 percent reporting that they had raised more than $100,000 online and nearly one-third raising less than $1,000. In contrast, the 2009 survey garnered 562 responses, which is a record number of responses for a recent CASE topical survey. The authors discuss the findings of the survey and present a compilation of respondents' advice to help maximize benefits and avoid pitfalls in online fundraising. (Contains 3 charts.)
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A