ERIC Number: EJ927318
Record Type: Journal
Publication Date: 2011
Reference Count: 6
A Future for Undergraduate Education in UK Business Schools?
Goatman, Anna; Medway, Dominic
Journal of Marketing for Higher Education, v21 n1 p107-114 2011
Anyone interested in the future or current state of undergraduate education would gain something from picking up a slim-volumed and rather dull-looking book entitled "Scholarship reconsidered: Priorities of the professoriate" by American academic, Ernest Boyer. In a matter of only 81 pages, Boyer delivers a critically damning assessment of the state of education, specifically undergraduate education, in the USA during the early 1990s. To summarise briefly, his thesis focuses on the fact that undergraduate education is in competition with both faculty time and priorities. In the UK, it is possible that they have already ventured some way down the road Boyer describes. Most significantly, Boyer's book, despite its US focus, draws attention to inherent problems regarding undergraduate education in UK HE, whilst at the same time helping to identify how this situation might be improved. In the UK they have a habit of learning from America's mistakes before they affect them as badly. In much the same way, the author believes UK could perhaps learn from the experience of US universities where the future of undergraduate teaching is concerned. In order to do this, a logical approach is to examine the future of undergraduate teaching in terms of the students, faculty and management.
Descriptors: Undergraduate Study, College Faculty, Foreign Countries, Business Education, Futures (of Society), Time Management, Student Attitudes, Educational Trends
Publication Type: Journal Articles; Opinion Papers
Education Level: Higher Education
Authoring Institution: N/A
Identifiers - Location: United Kingdom