NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ927278
Record Type: Journal
Publication Date: 2011-Jul
Pages: 34
Abstractor: As Provided
Reference Count: 109
ISSN: ISSN-0895-9048
Imaging the Frame: Media Representations of Teachers, Their Unions, NCLB, and Education Reform
Goldstein, Rebecca A.
Educational Policy, v25 n4 p543-576 Jul 2011
This article examines the political discourse surrounding NCLB, educational reform, and how that discourse shaped perceptions of public education during the Bush Administration. Examining mass media campaigns in the New York Times and Time Magazine, the article demonstrates how the media has visually and textually framed and reinforced NCLB and market reforms as the only solution to address the failures of public education by attacking teachers' unions and individual teachers. Visual and textual data were collected, cataloged, and analyzed employing frame analysis in concert with critical discourse and visual analysis.Analysis revealed that media framing presented an overwhelmingly negative image of teachers' unions as opposed to NCLB and other school reform efforts. Even in the rare instances where unions were presented positively, the debate resonated with general public perception so that even when individuals or the general public are critical of NLCB and educational reform efforts, they support overall premises about "saving" public education. (Contains 1 table.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Laws, Policies, & Programs: No Child Left Behind Act 2001