Purpose/Objectives: The objective of the School Milk Pilot Test and the Westside School Milk Pilot Study was to test the effect of a milk enhancement initiative to make milk more appealing and attractive to elementary and secondary school students and to improve milk consumption. Methods: 146 schools participated in the national School Milk Pilot Test and 4 schools participated in the local Westside School Milk Pilot Study designed to measure the effect of milk enhancements on school meal participation, milk sales, and milk consumption. Milk enhancement strategies included a variety of sizes and flavors offered ice cold, in plastic re-sealable bottles, and at diverse points of sale within the school. A total of 101 test schools implemented a variety of milk enhancement options and merchandizing changes while the remaining 49 control schools continued with their traditional milk product offerings. Results: A significant 4.8% increase was measured in average daily participation in the federal National School Lunch Program at the secondary school level. Volume of milk sold and quantity of milk consumed also increased significantly at both elementary and secondary test schools, relative to control schools, with enhanced milk packaging and merchandising. Application to Child Nutrition Professionals: Findings from this study suggest that if similar milk enhancements were to be adopted by schools nation-wide more students would participate in the school meals program, increasing the federal reimbursement and commodity entitlements received by participating NSLP schools. Milk sales and overall milk consumption might also be expected to increase. Increased milk consumption has beneficial dietary consequences in terms of enhanced diet quality, thereby affecting short and long-term student health which can benefit school wellness initiatives and translate into reductions in health care costs. (Contains 3 tables.)