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ERIC Number: EJ926544
Record Type: Journal
Publication Date: 2011-Apr
Pages: 18
Abstractor: As Provided
Reference Count: 46
ISSN: ISSN-1537-2456
Innovations in Education and Entertainment Settings: A Quest for Convergence
Fanning, Elizabeth; Bunch, John; Brighton, Catherine
International Journal on E-Learning, v10 n2 p127-144 Apr 2011
The purpose of this study was to compare the production processes and approaches for user engagement of virtual environments created for learning or commercial and entertainment purposes, specifically through online games and 3-D online spaces. This study used a qualitative, multiple case study approach based on interviews with developers of virtual environments and observation of their respective virtual learning environments. Cases represented developers of virtual environments within academic, commercial game, and advertising sectors. Interviews and observation were based on elements identified in literature as central for facilitating learning and user engagement in a virtual environment, as well as processes for design, production, and implementation. This research indicates that user-centered approaches employed by the entertainment and advertising sectors lead to higher levels of user-engagement and sustainability of the space itself. (Contains 1 table.)
Association for the Advancement of Computing in Education. P.O. Box 1545, Chesapeake, VA 23327-1545. Tel: 757-366-5606; Fax: 703-997-8760; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A