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ERIC Number: EJ926290
Record Type: Journal
Publication Date: 2011-Mar
Pages: 12
Abstractor: As Provided
Reference Count: 6
ISSN: ISSN-1052-0147
How People Think about a TV Program: A Q-Methodology Approach
Khoshgooyanfard, Alireza
Qualitative Report, v16 n2 p482-493 Mar 2011
This paper identifies four viewpoints about a TV program by making use of Q-method. Based on a factor analysis, 35 participants of this study are classified into four groups that each one creates a viewpoint towards the TV program. Each viewpoint is interpreted carefully by using 48 statements representing possible opinions about the TV program. The paper emphasizes that usual research methods like surveys are not as effective as the Q-method for this purpose. This method can help researchers to understand those angles of people's opinions that remain hidden by using a questionnaire or scale. (Contains 3 tables, 3 figures and 1 footnote.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A