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ERIC Number: EJ925488
Record Type: Journal
Publication Date: 2009-Mar
Pages: 6
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0748-478X
Making Lemonade
Peterson, Erin
CURRENTS, v35 n3 p16-21 Mar 2009
In the current economic climate, alumni associations are taking hard looks at their budgets and making cuts where necessary. However, the recession is an opportunity for alumni associations to create and build alumni loyalty through networking and career services--when they are needed most. Many alumni association budgets are set through the end of June, but that doesn't mean alumni leaders are not thinking about what comes next. As alumni associations feel pressure to keep up their calendar of activities with a frozen- or slashed-budget, many are looking to other offices around campus to see where they can cooperate, economize, and offer more valuable services and events to alumni. With fewer resources to go around, savvy alumni association leaders know that sometimes the best way to get a boost is to ask for it. More often than not, people are happy to help. The author stresses that it's crucial to continue to bring people together in both good times and bad. Those institutions that are able to build strong connections with alumni when times are tough will reap the benefits when the economy turns around.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A