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ERIC Number: EJ925487
Record Type: Journal
Publication Date: 2009-Apr
Pages: 7
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0748-478X
Keep Your Campaign Aim True
Collins, Mary Ellen
CURRENTS, v35 n4 p32-38 Apr 2009
Asking constituents to rally around a cause and make stretch gifts when they're already suffering unprecedented hits to their personal finances sounds more like a fool's errand than a best practice in fundraising. The economic crisis has added a tricky new aspect to operating in campaign mode, but savvy fundraisers haven't given up, scaled back, or changed course. Instead, they've found that adopting a "business as usual" approach within a flexible framework makes campaign success a very achievable goal. In this article, the author discusses how to run a campaign during a recession and keep one's campaign aim true.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A