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ERIC Number: EJ925453
Record Type: Journal
Publication Date: 2011-Mar-28
Pages: 13
Abstractor: As Provided
Reference Count: 21
ISSN: ISSN-1088-7423
Positive Stereotyping and Multicultural Awareness: An Online Experiment
Sayama, Mari; Sayama, Hiroki
Current Research in Social Psychology, v16 n6 Mar 2011
We conducted an online experiment to investigate the effects of the nature of stereotypes (Positive or Negative; prepared as priming conditions) and multicultural awareness (measured using M-GUDS-S) on the subject's tendency of making stereotyped judgments on targets of different cultural/ethnic backgrounds. A total of 20 combinations of stimulus (positive/negative stereotyping word) and target (portrait of a male of different race) were presented, and the subject rated how well the stimulus and the target matched. We found a significant main effect of priming conditions on the subject's responses. We also found possible interactions between multicultural awareness subscales and the priming conditions. (Contains 5 tables.)
Center for the Study of Group Processes. Available from: University of Iowa, Department of Sociology. Iowa City, IA 52242. Tel: 319-335-2503; Fax: 319-335-2509; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A