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ERIC Number: EJ925025
Record Type: Journal
Publication Date: 2011
Pages: 12
Abstractor: As Provided
Reference Count: 31
ISSN: ISSN-0309-877X
Educators vs. Entrepreneurs: Traits and Bias in the Teaching of SWOT
Clark, Andre
Journal of Further and Higher Education, v35 n2 p287-298 2011
A study of the marks allocated by 10 tutors to 263 students' SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses on a range of business education courses reveals a largely hidden assumption regarding the balance of the four factors. To investigate the significance of this in light of the suggestion in the trait literature that entrepreneurs are born optimists and therefore are likely to emphasise S and O, above W and T, a detailed study of 10 entrepreneurs' approaches to SWOT was undertaken. This confirmed that, as expected, entrepreneurs' views do not gravitate towards balance in the same way that those of tutors do. However, subsequent quantitative and qualitative evaluations reveal that this is not solely indicative of a bias towards optimism by these entrepreneurs, since in more than half the cases considered it was the traits of tutors towards balance and inclusivity that seem to be misplaced. This conclusion leads the author to suggest that tutors abandon this assumption and accept that the degree of balance will vary. (Contains 1 table and 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A