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ERIC Number: EJ924959
Record Type: Journal
Publication Date: 2011
Pages: 12
Abstractor: As Provided
Reference Count: 30
ISSN: ISSN-1350-4622
Exploring Stakeholders' Attitudes and Beliefs regarding Behaviors that Prevent the Spread of Invasive Species
Prinbeck, Gwenn; Lach, Denise; Chan, Samuel
Environmental Education Research, v17 n3 p341-352 2011
The Theory of Planned Behavior was used as a framework for investigating recreationists' attitudes, subjective norms, and behavioral control beliefs pertaining to behaviors that reduce the spread of invasive species. A series of focus groups comprised of gardeners, fishers, hunters, and boaters was convened in Oregon, USA. Findings indicate six belief barriers to changing leisure behaviors. These are the attitudes that: (1) behaviors, such as using pesticides, may be worse for the environment than invasive species; and (2) the fight against invasive species is a losing battle. Also, the norm beliefs that: (3) invasive species management is a low priority for many institutions; and (4) the general public does not know and does not care about invasive species. Finally, the behavioral control beliefs that: (5) one does not know enough about invasive species preventive behaviors to be effective; and (6) recommended preventive behaviors are too difficult to perform. Understanding the beliefs that inhibit behavior changes can help inform the creation of effective campaigns to engage stakeholders in finding solutions to halt the spread of invasive species, as well as provide a foundation on which to build additional research. Findings suggest that the first steps to overcoming these belief barriers include developing targeted education and communication to influence existing norms and beliefs. (Contains 1 table.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Oregon