NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ924865
Record Type: Journal
Publication Date: 2011-Jun
Pages: 19
Abstractor: As Provided
Reference Count: 30
ISSN: ISSN-1080-5699
Tackling the Sustainability Dilemma: A Holistic Approach to Preparing Students for the Professional Organization
Mabry, Sibylle
Business Communication Quarterly, v74 n2 p119-137 Jun 2011
Increased knowledge of business sustainability as the basis of a holistic approach to value creation has inspired many managers to integrate ecological and social stewardship into their strategic business innovation plans. However, the coverage of sustainability issues in business courses remains small at many universities. This article illustrates how business communication students can become cognitively, behaviorally, and emotionally involved in the analysis and evaluation of the complex sustainability paradigm via an assignment focusing on sustainability. The approach integrates several levels of learning, stretching students' cognitive skills and enhancing the emotional competencies and behavioral skills needed to enter high-level business jobs. (Contains 1 table.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A