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ERIC Number: EJ922825
Record Type: Journal
Publication Date: 2010
Pages: 7
Abstractor: ERIC
ISSN: ISSN-0748-478X
Social Experiments
Slover-Linett, Cheryl; Stoner, Michael
CURRENTS, v36 n9 p32-36, 38-39 Nov-Dec 2010
Earlier this year, CASE formed a social media task force to explore what educational institutions are trying to achieve with social media presence and learn about social media engagements at member institutions. CASE, in partnership with mStoner and Slover Linett Strategies, in June launched a benchmarking survey on social media in advancement by e-mailing links to an online questionnaire to a random sample of 18,000 U.S. and international CASE members. Nearly 1,000 responded, providing a demographically representative cross section of CASE membership. The results have a margin of error of plus or minus 3 percentage points, which is comparable to reliable national research data. This article discusses the results of this survey, the first in-depth look at how independent schools, colleges, and universities are using social media to engage with significant external audiences.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States