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ERIC Number: EJ922823
Record Type: Journal
Publication Date: 2010
Pages: 4
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Map Quest
Frost, Jay
CURRENTS, v36 n9 p24-27 Nov-Dec 2010
Just two decades ago, the United States was the epicenter of wealth and philanthropy. U.S. fundraisers seemed justified in sticking close to home, since most of the prospects were in their own backyard. Now more than ever, fundraisers in the United States and other mature philanthropic marketplaces need to look beyond their own national and psychological borders. Why have so many educational institutions found global fundraising so difficult? One practical reason is the lack of prospect research. Absent solid information about where opportunities exist or what they look like, fundraisers lack the tools and confidence to take action. Fortunately, the explosion of global philanthropy and the proliferation of information resources on the Internet have made it possible for organizations to delve into international prospect research. In the world of fundraising, prospect research helps determine the destination and the best possible route for reaching it. It can mean the difference between raising significant revenue and failing to do so, simply by identifying major fundraising opportunities that would have been ignored otherwise. This article discusses how international prospect research can guide educational institutions to out-of-this-world fundraising opportunities.
Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States