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ERIC Number: EJ921628
Record Type: Journal
Publication Date: 2011
Pages: 11
Abstractor: As Provided
Reference Count: 17
ISBN: N/A
ISSN: ISSN-1525-0008
Infants' Visual Attention to Baby DVDs as a Function of Program Pacing
Gola, Alice Ann Howard; Calvert, Sandra L.
Infancy, v16 n3 p295-305 May-Jun 2011
This study examined the effects of program pacing, defined as the rate of scene and character change per minute, on infants' visual attention to video presentations. Seventy-two infants (twenty-four 6-month-olds, twenty-four 9-month-olds, twenty-four 12-month-olds) were exposed to one of two sets of high- and low-paced commercial infant DVDs. Each DVD was approximately 5-min long, and the order the DVDs were viewed was counterbalanced for pace. Attention was higher during rapidly than slowly paced DVDs, particularly for the 6- and 9-month-old infants. These results support previous research documenting that attention is initially controlled by exogenous qualities (e.g., rapid pace), but with development and experience becomes more influenced by endogenous factors. (Contains 1 footnote, 1 table, and 2 figures.)
Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A