In this article, the author offers cautionary advice to help avoid some tempting morasses to unwittingly fall into as well as some more solid ground to stroll along when composing institutional prose. Ultimately, drawing on concepts from the fields of business, linguistics, social psychology, and professional writing, the author wishes to introduce the concept of "stickiness" into institutional writing; that is, writing that is positive, appeals appropriately to audiences, is highly memorable, and is concrete and specific. The goal of writing in sticky ways to local constituencies is that they will understand and correctly remember who writing center theorists and practitioners are and what they contribute to the progress of student writing. Before examining ways to revise one's institutional prose, the author provides a discussion of what sticky writing is. For the purpose of considering why such prose needs revising, the author offers a few samples of public prose currently being produced.