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ERIC Number: EJ919773
Record Type: Journal
Publication Date: 2011
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1740-4622
Gladwell and Group Communication: Using "The Tipping Point" as a Supplemental Text
Browning, Blair W.
Communication Teacher, v25 n2 p90-93 2011
This article describes an activity using Malcolm Gladwell's "The Tipping Point" as a supplemental text in an undergraduate group communication course. This book will help stimulate conversation and promote easy avenues for classroom discussion. In addition to weekly quizzes over each chapter to help facilitate rich classroom discussions, the primary learning activity incorporates topical papers and/or group presentations that draw from material within the book. For the topical papers, the objective is for individual class members to each write a short (two or three pages) paper reflecting on how a certain chapter applied to the class. Group communication themes that are covered in the main textbook and in class lectures will be reinforced to students by applying them to portions of "The Tipping Point." They should pull out stories and form a coherent message in their connection of Gladwell's writing to class material through reflection or topical papers. Group presentations would have a similar goal in that groups would present over a portion of the Gladwell text in order to amplify the meaning and understanding of various group communication terms and themes. A list of references and suggested readings is included.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A