ERIC Number: EJ919772
Record Type: Journal
Publication Date: 2011
Reference Count: 0
Health Behavior Change Challenge: Understanding Stages of Change
Sullivan, Claire F.
Communication Teacher, v25 n2 p108-114 2011
This semester-long activity requires students to reflect on their own strengths and weaknesses in attempting to take on a personally meaningful health behavior change challenge. This assignment affords them the opportunity to take a deeper look at theory and health concepts learned throughout the semester and to see how it has informed their own lives. The challenge assignment is embedded into a health campaigns course that utilizes a service-learning model. In the course, students learn about social marketing and health communication theories while working with a community partner to develop a health campaign plan that can be implemented. They work to develop campaigns specific to their target audience by conducting formative research. Through classroom learning and individual research, students become aware of the many barriers that keep people from changing unhealthy habits. A list of references and suggested readings is included.
Descriptors: Health Behavior, Behavior Modification, Marketing, Behavior Change, Class Activities, Learning Activities, Activity Units, Instructional Design, Service Learning, Health Promotion, Consciousness Raising, School Community Programs
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A