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ERIC Number: EJ919385
Record Type: Journal
Publication Date: 2011
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1067-1803
Surviving the New Normal: Strategies for Institutional Advancement that Cut across Organizations
Budd, Steven
Community College Journal, v81 n4 p22-25 Feb-Mar 2011
The current discourse on community college leadership makes much ado about the "new normal," or the collective influence of the social, economic, and political conditions under which people advance their organizations. To succeed in a changed environment, community colleges--many confronted with drastic budget cuts--must find ways to raise money independent of state and federal revenue. In this article, the author provides not merely an admonition to presidents to get on board with fundraising, but also a framework for thinking about institutional advancement that cuts across the entire organization. The author calls this approach Comprehensive Resource Development.
American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A