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ERIC Number: EJ919242
Record Type: Journal
Publication Date: 2011-Apr
Pages: 29
Abstractor: As Provided
Reference Count: 29
ISBN: N/A
ISSN: ISSN-1052-5629
Message in a Bottle: Basic Business Lessons for Entrepreneurs Using Only a Soft Drink
McCormick, Blaine; Gray, Van
Journal of Management Education, v35 n2 p282-310 Apr 2011
Coca-Cola is available in more than 200 countries and territories. As such, it stands as a readily available resource for teaching business lessons in developing countries. This article presents the use of a bottle of Coke to teach 12 basic business lessons. Designed for minimally educated entrepreneurs starting or running microenterprises, each lesson contains a microlecture and several discussion activities to improve the interaction of the group and reinforce the microlectures. The article concludes with advice for users and planned future activities. (Contains 1 figure and 1 table.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Honduras