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ERIC Number: EJ919097
Record Type: Journal
Publication Date: 2011-Feb
Pages: 7
Abstractor: As Provided
Reference Count: 20
ISSN: ISSN-0193-841X
The Effect of a College Pen Incentive on Survey Response Rate among Recent College Graduates
Stange, Jonathan P.; Zyzanski, Stephen J.
Evaluation Review, v35 n1 p93-99 Feb 2011
Incentives have shown a variable effect in improving survey response rates, but the effect of a pen from an organization to which the respondent has loyalty has not been studied. Recent college graduates were randomized to receive or not receive a college logo pen accompanying an initial survey mailing. Among 119 total respondents, there were no differences in response rate to the initial mailing, to a second mailing to nonrespondents who did not receive a pen in the initial mailing, or in total response rate. Investigators may save money by not including a pen incentive or may consider stronger incentives. (Contains 2 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A