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ERIC Number: EJ918614
Record Type: Journal
Publication Date: 2009-May
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0036-651X
Communications: A Two-Way Street
Zeman, Gail M.
School Business Affairs, v75 n5 p35-36 May 2009
If one speaks, writes, or otherwise communicates with an audience that does not hear, read, or understand, it is as if he/she did not communicate at all. Worse, members of the audience might take away a message that one never intended. Knowing and using the tools of communication effectively will help school business administrators keep themselves and their district credible, respected, and responsive to the ever-changing environment that is public education. In this article, the author discusses how administrators can test a communication using the classic questions who, what, why, when, where, and how in order to ensure that the message will likely be accurately received.
Association of School Business Officials International (ASBO). 11401 North Shore Drive, Reston, VA 20190. Tel: 866-682-2729; Fax: 703-478-0205; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators
Language: English
Sponsor: N/A
Authoring Institution: N/A