ERIC Number: EJ918614
Record Type: Journal
Publication Date: 2009-May
Reference Count: 0
Communications: A Two-Way Street
Zeman, Gail M.
School Business Affairs, v75 n5 p35-36 May 2009
If one speaks, writes, or otherwise communicates with an audience that does not hear, read, or understand, it is as if he/she did not communicate at all. Worse, members of the audience might take away a message that one never intended. Knowing and using the tools of communication effectively will help school business administrators keep themselves and their district credible, respected, and responsive to the ever-changing environment that is public education. In this article, the author discusses how administrators can test a communication using the classic questions who, what, why, when, where, and how in order to ensure that the message will likely be accurately received.
Descriptors: Audiences, School Business Officials, Public Education, Interpersonal Communication, Communication Skills, Administrator Role
Association of School Business Officials International (ASBO). 11401 North Shore Drive, Reston, VA 20190. Tel: 866-682-2729; Fax: 703-478-0205; e-mail: firstname.lastname@example.org; Web site: http://www.asbointl.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A