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ERIC Number: EJ918577
Record Type: Journal
Publication Date: 2009-Jan
Pages: 4
Abstractor: ERIC
Reference Count: 1
ISBN: N/A
ISSN: ISSN-0036-651X
Do You Have Their Support? How to Make Informed Decisions Using Focus Groups
Brent, Brian O.; Finnigan, Kara S.; Stewart, Tricia
School Business Affairs, v75 n1 p14-17 Jan 2009
The authors spend their days making decisions. Often, the consequences of their choices seemingly affect only a handful of stakeholders. Regrettably, when they rely on a scattershot approach to gauging stakeholders' opinions, they often find themselves off the mark. Perhaps, they give too much credence to "squeaky wheels" even though their views do not represent other stakeholders. How can one better predict how various stakeholders will react to proposed district actions? The authors suggest using a well-planned series of questions in a nonthreatening environment when asking the stakeholders. They call this process conducting a focus group. This article describes how to make informed decisions using focus groups. Eliciting "useful" information from stakeholders involves thoughtful questioning and listening--skills that are a bit more complicated than one might think.
Association of School Business Officials International (ASBO). 11401 North Shore Drive, Reston, VA 20190. Tel: 866-682-2729; Fax: 703-478-0205; e-mail: asboreq@asbointl.org; Web site: http://www.asbointl.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A