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ERIC Number: EJ918153
Record Type: Journal
Publication Date: 2011
Pages: 13
Abstractor: As Provided
Reference Count: 50
ISSN: ISSN-1533-015X
Relative Effects of Visualized and Verbal Presentation Methods in Communicating Environmental Information among Stakeholders: Okavango Delta, Botswana
Thakadu, Olekae T.; Irani, Tracy; Telg, Ricky
Applied Environmental Education and Communication, v10 n1 p63-75 2011
The present study examined the relative effectiveness of 2 public instructional communication methods in improving selected predictors of knowledge-sharing behaviors among communities in the Okavango Delta, Botswana. A total of 120 subjects took part in a quasiexperimental study, with 2 experimental treatments: (a) visualized PowerPoint presentation and (b) verbal presentation with no visual aids. The results showed that neither method was more effective than the other. However, significant differential effects of method by grouping factor, position, were found among belief and intention measures. The study concluded that neither method was more effective, but recommended use of integrated public instructional communication methods. (Contains 6 tables and 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Botswana