ERIC Number: EJ917841
Record Type: Journal
Publication Date: 2003
Abstractor: As Provided
Reference Count: 21
Improved Student Writing in Business Communication Classes: Strategies for Teaching and Evaluation
Stowers, Robert H.; Barker, Randolph T.
Journal of Technical Writing and Communication, v33 n4 p337-348 2003
Students in business communication classes are expected to write various types of documents. Research has illustrated that undergraduate student writing skills have not improved even though most states have begun writing proficiency tests at the elementary, middle, and high school levels. By the time students enroll in college, students are expected to be proficient writers. In some cases, this is true. In far too many cases, students continue to need writing development. In business communication classes, these weaknesses cannot be ignored. This article's purpose is to give guidance to instructors to motivate their students to produce better written products. The difficulty is how to do this most effectively. The authors present some ideas on how to improve student writing through some creative teaching and evaluation strategies.
Descriptors: Undergraduate Students, Writing Skills, Creative Teaching, Motivation Techniques, Student Motivation, Student Evaluation, Technical Writing, Writing Instruction, Writing Improvement, College Instruction, Business Communication, Educational Strategies
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A