ERIC Number: EJ917207
Record Type: Journal
Publication Date: 2010-Mar
Abstractor: As Provided
Reference Count: 44
Personality Characteristics and Choice of Academic Major: Are Traditional Stereotypes Obsolete?
Pringle, Charles D.; DuBose, Philip B.; Yankey, Michael D.
College Student Journal, v44 n1 p131-142 Mar 2010
Among the many reasons for choosing an academic major are stereotypes that students hold of particular occupations and the degree to which they believe that their personalities match those stereotypes. We examined relevant personality characteristics (i.e., achievement motivation, conformity, conscientiousness, creativity and extroversion) of 899 students majoring in business administration fields. Students majoring in accounting and marketing and, to a lesser extent, in computer information systems and economics possessed personality characteristics that fit traditional societal stereotypes of those occupations (e.g., marketing majors were the most extroverted; accounting students scored highest in conformity). The weakness of using stereotypes in choosing a major and ways that faculty members and advisors can supplant this common practice with more accurate information are discussed. (Contains 3 tables.)
Descriptors: Majors (Students), Personality Traits, Social Behavior, Business Administration, Achievement Need, Student Motivation, Personality, Information Systems, Marketing, Accounting, Stereotypes, Computer Science, Economics, Academic Achievement, Creativity, Extraversion Introversion
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Authoring Institution: N/A