Our country is faced with a financial crisis of mammoth proportions: a crisis rooted in ethics, or rather, the lack of ethics. Critics are increasingly complaining that business schools focus too much teaching effort on maximizing shareholder value, with only a limited understanding of ethical and social aspects of business leadership. Business teachers and their accrediting agencies, such as the American Assembly of Collegiate Schools of Business (AACSB), need to step up and question the effectiveness of current ethics curricula and accept responsibility for seeing that teaching ethics equates to learning ethics. Society should, sooner than later, demand that ethics education translate into ethical behavior in the workplace.