ERIC Number: EJ916861
Record Type: Journal
Publication Date: 2009
Abstractor: As Provided
Reference Count: 2
High Touch in a High-Tech World
Gibson, Cindy L.
Journal of School Public Relations, v30 n3 p233-242 Sum 2009
In a world of high tech and low touch, it is easy for public relations programs to stray from tried-and-true interpersonal strategies long associated with solid communication planning. New technologies allow communications professionals to quickly send e-mails and telephone calls to selected groups. Social media sites provide users immediate information, including video and photos from an endless variety of sources. The list of technology options grows and grows. However, even with so many technology tools available to communicators, formal plans must include strategies using important person-to-person research and targeted communications. For the Ritenour School District, such plans, incorporating high technologies and high touch, resulted in significant improvements.
Descriptors: Communications, Technological Advancement, Public Relations, Bond Issues, Educational Facilities Improvement, Organizational Communication, Proximity, Information Dissemination, Politics of Education, Interpersonal Relationship, Sustainability, Internet, Social Networks
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Authoring Institution: N/A
Identifiers - Location: Missouri