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ERIC Number: EJ916046
Record Type: Journal
Publication Date: 2006
Pages: 19
Abstractor: As Provided
Reference Count: 18
ISBN: N/A
ISSN: ISSN-0047-2816
Charles Morris's Semiotic Model and Analytical Studies of Visual and Verbal Representations in Technical Communication
Fan, Jiang-Ping
Journal of Technical Writing and Communication, v36 n2 p121-139 2006
In this article, the author demonstrates that the semiotic model proposed by Charles Morris enables us to optimize our understanding of technical communication practices and provides a good point of inquiry. To illustrate this point, the author exemplifies the semiotic approaches by scholars in technical communication and elaborates Morris's model through analyzing visual and verbal elements of technical communication brochures from semantic, syntactic, and pragmatic levels. The discussion of semiotic approach reinforced by various examples illustrates that the semiotic model can be a tangible theoretical and practical tool to help students and practitioners study and analyze the use of visual and verbal elements in technical communication.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A