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ERIC Number: EJ915125
Record Type: Journal
Publication Date: 2010-Dec
Pages: 6
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0276-928X
Thought Leaders: Who They Are, Why They Matter, and How to Reach Them
Mizell, Hayes
Journal of Staff Development, v31 n6 p46-51 Dec 2010
A thought leader is a person or group of people espousing ideas that influence the thinking and actions of many others. One of Learning Forward's strategic priorities is to engage thought leaders. The organization's rationale for this priority is that "educators are influenced by individuals and organizations with whom they have ongoing and trusting relationships." Therefore, Learning Forward chose to strategically engage individuals and organizations to advance the organization's purpose. The goal of this strategic priority is that, by 2012, an increasing number of members will report that individuals and organizations they view as professional development thought leaders are communicating messages consistent with Learning Forward's purpose. Reaching out to thought leaders is not a strategy solely for media giants or organizations such as Learning Forward. Any group or individual working to disseminate information or change the status quo--whether in professional development, education in general, or society at large--can employ this means of spreading a message. In this article, the author identifies who thought leaders are, explains why thought leaders should care about professional development, and offers steps for building a productive relationship with thought leaders.
Learning Forward. 504 South Locust Street, Oxford, OH 45056. Tel: 513-523-6029; Fax: 513-523-0638; e-mail: NSDCoffice@nsdc.org; Web site: http://www.learningforward.org/news/jsd/index.cfm
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A