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ERIC Number: EJ914829
Record Type: Journal
Publication Date: 2003-Dec
Pages: 9
Abstractor: ERIC
Reference Count: 37
ISSN: ISSN-0361-6843
"Feminism Lite?" Feminist Identification, Speaker Appearance, and Perceptions of Feminist and Antifeminist Messengers
Bullock, Heather E.; Fernald, Julian L.
Psychology of Women Quarterly, v27 n4 p291-299 Dec 2003
Drawing on a communications model of persuasion (Hovland, Janis, & Kelley, 1953), this study examined the effect of target appearance on feminists' and nonfeminists' perceptions of a speaker delivering a feminist or an antifeminist message. One hundred three college women watched one of four videotaped speeches that varied by content (profeminist vs. antifeminist) and target appearance ("feminine" vs. "masculine"). Self-identified feminists responded more favorably to a profeminist message when it was presented by a feminine than a masculine-appearing speaker and expressed less feminist attitudes after viewing a masculine-appearing feminist speaker. Nonfeminists' evaluations did not vary as a function of speaker appearance or message content. Implications for the communication of feminist ideology are discussed. (Contains 1 table.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A