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ERIC Number: EJ914800
Record Type: Journal
Publication Date: 2002-Dec
Pages: 10
Abstractor: As Provided
Reference Count: 13
ISSN: ISSN-0361-6843
Ambivalent Sexism and the Dumb Blonde: Men's and Women's Reactions to Sexist Jokes
Greenwood, Dara; Isbell, Linda M.
Psychology of Women Quarterly, v26 n4 p341-350 Dec 2002
This article examines the relationship between gender, hostile sexism, benevolent sexism and reactions to a seemingly innocuous genre of sexist humor, the dumb blonde joke. After hearing an audiotaped conversation in which two students swapped dumb blonde jokes, participants high in hostile sexism rated the jokes as more amusing and less offensive than those low in hostile sexism. Among individuals low in hostile sexism, however, benevolent sexism interacted with gender. Specifically, men high in benevolent sexism found the jokes significantly more amusing and less offensive than either women in the same group or men low in both hostile and benevolent sexism. This study replicates and extends previous research examining the relationship between hostile sexism and the enjoyment of sexist humor, and underscores the possibility that benevolent sexism may represent qualitatively distinct attitudes for men and women. (Contains 2 figures and 3 notes.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Massachusetts