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ERIC Number: EJ913899
Record Type: Journal
Publication Date: 2011-Feb
Pages: 14
Abstractor: As Provided
Reference Count: 49
ISSN: ISSN-0907-5682
No Logo? Children's Consumption of Fashion
Pilcher, Jane
Childhood: A Global Journal of Child Research, v18 n1 p128-141 Feb 2011
In this article data are presented on children's appraisal of clothing retailers and brands, and how this interacts with their identity and social contexts. In exploration of some of the meanings and processes surrounding children's consumption of branded or labelled clothing, two case studies of child consumers are profiled: one who actively consumed designer-label clothing, and another for whom it held limited significance. It is argued that children aged 12 and under knowingly and skilfully use their consumer knowledge in the reflexive presentation of their selves, or their own "me", but that these practices are structured by their place in the social and generational order. (Contains 3 notes.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Education; Middle Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A