NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ913545
Record Type: Journal
Publication Date: 2010
Pages: 10
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-1059-8650
Bridging the Divide: Mission and Revenue in Museum Programming
Hughes, Margaret W.
Journal of Museum Education, v35 n3 p279-288 Fall 2010
At a time of economic recession, museums are called upon more than ever to demonstrate their public value while simultaneously finding funding for their work. This series of case studies examines how three museums balance mission-based programming with generating revenue for their organizations. The Newseum, in Washington, DC, has repurposed existing school programs for a corporate audience, allowing them to run mission-based programs that bring in revenue. When Philipsburg Manor in Westchester County, NY, changed its interpretive approach to include the story of historic African American residents, the new inclusivity in programming brought new sources of revenue. Finally, Eastern State Penitentiary Historic Site, Inc. struggles with a tremendously successful revenue-generating program that conflicts with the museum mission but supports year-round mission-based programs. This article explored how the museums chose these programs, the considerations they encountered along the way, and take-away lessons other museums learn from their experiences. (Contains 15 notes.)
Left Coast Press, Inc. 1630 North Main Street #400, Walnut Creek, CA 94596. Tel: 925-935-3380; Fax: 925-935-3380; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: District of Columbia; New York; Pennsylvania