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ERIC Number: EJ913170
Record Type: Journal
Publication Date: 2011-Jan
Pages: 10
Abstractor: As Provided
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0743-0167
Farm Diversification into Tourism--Implications for Social Identity?
Brandth, Berit; Haugen, Marit S.
Journal of Rural Studies, v27 n1 p35-44 Jan 2011
This article deals with how diversification and transformation of farming into tourism may influence the social identity of farmers. Based on a study of 19 farms run by couples engaged with agritourism, it shows how the development of tourism on the farms can be understood in a perspective of repeasantization; and how the couples draw on their farm resources, culture and place to sustain the farm. As hosts offering local food, stories, and various activities, they mediate a strong farm identity. The article also explores how farm identities change through three processes by which the "new" work of tourism destabilizes identities. One is a shift in the meaning of farmer identity. Another is the gradual change towards a new master identity, and thirdly there is a multiplicity of identities that shift as they relate to various social memberships and settings.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A