ERIC Number: EJ912118
Record Type: Journal
Publication Date: 2010-Dec
Abstractor: As Provided
Reference Count: 79
Private Black Colleges' Encouragement of Student Giving and Volunteerism: An Examination of Prosocial Behavior Development
Drezner, Noah D.
International Journal of Educational Advancement, v10 n3 p126-147 Dec 2010
Colleges and university missions often espouse ideals such as creating an active and engaged citizen. The concept, principles and manifestation of citizenship can take many forms. One such form is that of prosocial behavior, or voluntary actions towards others. Philanthropy is one example of prosocial behavior. This study enhances our knowledge of how institutions instill the idea of "giving back" in students and why young people decide to support higher education through a case study of the United Negro College Fund's (UNCF) National Pre-Alumni Council (NPAC). Guided by prosocial behavior theory this case study explores how NPAC instills the importance of giving to students and what influences participants' philanthropic behaviors. The major findings include how NPAC instills prosocial behaviors in a way that (1) is correct for their developmental stage and age group, using a combination of extrinsic and intrinsic motivations; (2) educates student on being philanthropic and the need for personal and alumni support of the UNCF and Black colleges; and (3) acknowledges the African-American experience, by encouraging service within the surrounding communities and tying their work to messages of racial and community uplift. The study includes 25 interviews of NPAC participants and advisors from 13 institutions, representing one-third of the UNCF.
Descriptors: Behavior Development, Behavior Theories, Prosocial Behavior, Citizenship, Black Colleges, Alumni, Private Financial Support, Student Motivation, Nonprofit Organizations, Private Colleges, African American Students, College Students, Social Responsibility, Institutional Advancement, Fund Raising, Interviews, Program Descriptions, Student Volunteers, Case Studies, African American Community, School Community Relationship
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A