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ERIC Number: EJ912029
Record Type: Journal
Publication Date: 2010-Nov
Pages: 22
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-0167-8507
"Imbodela Zamakhumsha"--Reflections on Standardization and Destandardization
Deumert, Ana
Multilingua: Journal of Cross-Cultural and Interlanguage Communication, v29 n3-4 p243-264 Nov 2010
While the concept of standardization is well-established in linguistics, destandardization is a more recent addition to linguistic terminology. Drawing on historiographic and ethnographic data from isiXhosa, one of South Africa's indigenous languages, this paper reflects on both of these concepts. Standardization is discussed as a modernist grand narrative whose continued application to linguistic thinking has outlived its usefulness, and standard languages as such (hegemonoc, prescriptive, etc.) might be assigned to Beck's ("Theory, Culture & Society" 19: 17-44, 2002) zombie categories of modernity. Discussing the example of brandy-talk in isiXhosa from the perspective of ethnographic lexicography (Silverstein, "Annual Review of Anthropology" 35: 481-496, 2006), the paper argues for a linguistic perspective which focuses on the articulation and reproduction of social meaning as a central mechanism in the formation of linguistic conventions or ways of speaking. It advocates a recognition of the practices of speakers as they draw on standard and non-standard forms, as well as their associated meanings and ideologies (first/second order indexicality), in positioning themselves as social beings with identities, histories, aspirations, and ideological stances in everyday talk.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa